A collaboration made between Alrosa, Tencent, Everledger has recently launched a blockchain-powered WeChat Mini Programme e-commerce solutions. The Head of Diamonds of Alrosa, Pavel Vinikihin explained, “We are delighted to support this WeChat Mini Program with Everledger, as it reinforces our pursuit for sustainable mining and transparent supply chain information. Chinese consumers will be certain of the origin of their diamond.”

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