Blockchain based Digital Advertising Pilot Program

Major companies such as the McDonald’s, Virgin Media and Nestlé have shared that they have participated in a blockchain pilot programme worked on by an organization based in the U.K, Joint Industry Committee for Web Standards (Jicwebs). Kat Howcroft, senior media and budget manager at McDonald’s, said: “This technology offers us the opportunity to see a truly transparent picture of our investment across the digital supply chain.”

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