Blockchain Playbook by Isobar

Blockchain Playbook by Isobar

A global digital marketing agency, Isobar has recently published a playbook which explains what blockchain is and how the marketers could embrace the emerging technology in enhancing their business. The Global Chief Technology Officer for Isobar, Vikalp Tandon explained, “If the past is evidence, whenever a near monopoly emerges, a new technology also emerges that disrupts the industry. Blockchain could be that opportunity.”

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