IOTA Team-up with Luxury Brand for Blockchain Solutions

A partnership has been made between Avery Dennison (a manufacturing firm) and a distributed ledger for the Internet of Things, IOTA (MIOTA) and it will tested by ALYX (a luxury brand). The senior director of sustainability and compliance at Avery Dennison, Debbie Shakespeare have explained, “This [blockchain implementation] is a watershed moment for improving brand transparency and trust.”

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