B2B e-commerce Startup To Boom In Africa

It has been predicted that the business-to-business e-commerce supply chains linking small-scale retailers is set to explode in Africa where there is limited logistics infrastructure while the markets are predominantly informal without sophisticated supply chains. David Yu, CEO of Nairobi-based startup Sokowatch explained, ”We are eliminating the multiple layers of middle-men, from distributors to wholesalers and becoming a connective layer for manufacturers and small shops.”

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