Comcast Collaborates with Viacom for Ad Platform

Comcast Collaborates with Viacom for Ad Platform

The Comcast Cable Advertising has revealed its plan to start its new collaboration with Viacom and Charter on a new blockchain-powered advertising platform project called Blockgraph and Comcast. Jason Manningham, the GM of Comcast explained, “We know that providing a secure method of protecting data while benefiting from insight is the way forward. Blockgraph offers this opportunity.”

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