The Toyota car manufacturer has associated with blockchain advertising analytics firm, Lucidity, in order to curtail fraud in digital advertising campaigns. The Toyota and Saatchi & Saatchi is targeting to bring transparency in Toyotaâ€™s digital ad campaign buys and eliminate waste spending through its association with Lucidity which provides Etherum blockchain solution.
BlockchainOther Public Protocols
Toyota eyes on the blockchain to prevent fraud in digital ad campaignsIncryptsOct 17, 20180
Mar 05, 2020
Mar 03, 2020