Toyota eyes on the blockchain to prevent fraud in digital ad campaigns

Toyota eyes on the blockchain to prevent fraud in digital ad campaigns

The Toyota car manufacturer has associated with blockchain advertising analytics firm, Lucidity, in order to curtail fraud in digital advertising campaigns. The Toyota and Saatchi & Saatchi is targeting to bring transparency in Toyota’s digital ad campaign buys and eliminate waste spending through its association with Lucidity which provides Etherum blockchain solution.

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